FOR INVESTORS
Monavo
We are building a multi-merchant loyalty network for small local businesses - designed to evolve into a fintech platform where one Monavo Card combines loyalty and payments.
THE PROBLEM
Loyalty works for big chains. Small merchants are still left behind.
Too complex
Most loyalty platforms are built for larger businesses, with integrations, hardware or operational complexity small merchants do not need.
Still offline
Many independent businesses still rely on paper stamp cards - or have no loyalty program at all.
Fragmented for customers
Every merchant has a different card, app or system. Customers lose track, stop using them and the relationship disappears.
THE SOLUTION
One loyalty network. Many local merchants.
One identity for customers
One Monavo QR replaces multiple stamp cards and separate loyalty apps.
Simple for merchants
Merchants can join using only a browser - no new hardware, no POS changes and no integration project.
Built as a network
Each new merchant adds value for customers, and each new customer makes the network more valuable for merchants.
THE BIGGER VISION
Loyalty is the entry point.
Monavo starts by solving a simple, everyday problem for small merchants: customer loyalty.
As the network grows, Monavo builds a direct relationship between merchants and consumers - creating the foundation for payments and broader fintech services.
Loyalty → Merchant & Consumer Network → Payments → Fintech
Long term, the Monavo Card is designed to become both a loyalty and payment card.
MARKET & BUSINESS MODEL
A large, underserved SME market.
Europe has more than 25 million SMEs, while loyalty technology remains concentrated around large chains and enterprise merchants.
Monavo targets the long tail of cafés, bakeries, salons, independent retail and local services - businesses that are numerous, fragmented and difficult for traditional loyalty platforms to serve efficiently.
Consumers stay free
Monavo is designed to remain free for consumers, removing friction from network growth.
Merchants fund the network
Revenue starts with merchant loyalty services and can expand over time through additional products, payments and fintech services.
GO-TO-MARKET
Start local. Build density. Scale the network.
Monavo is launching merchant-first in Serbia, starting with small local businesses and building network density city by city.
The first phase focuses on cafés, bakeries, salons, independent retail and local services. Consumer acquisition follows once enough relevant merchants are active in a local area.
Founding merchants
Build the first active merchant network through direct acquisition and early-adopter offers.
Local density
Concentrate growth geographically so Monavo becomes useful to consumers, not just available.
Scale through partnerships
Expand through referrals, local business networks and distribution partners that already serve SME merchants.
FOUNDER
Built from fintech and loyalty experience.
More than 20 years of experience in financial services and digital products, including six years working on loyalty products such as SuperKartica and Sa nama na putu.
Interested in Monavo? Let’s talk.
contact@monavocard.com